Eileen Lamb’s course offers a deep dive into how a neurodivergent adult manages a successful content creation brand on Instagram and other social media platforms.
Read the course outline below:
Social Media Presence Workshop
(4-6 Weeks)
Instructor: Eileen Lamb
Format: 4 to 6 Weeks | 1 Hour per Session | Virtual via Zoom
Week 1: Foundations & Strategy
Objective: Understand the purpose behind your social media presence.
- Quick intros & icebreaker (what platform do you spend the most time on and why?)
- What is your “why” on social?
- Audience identification (who are you talking to, really?)
- Overview of the algorithm in plain English
Homework: Write a one-sentence mission for your social media presence.
Week 2: Platforms & Content Pillars
Objective: Pick your battles, where and what to post.
- Which platforms work best for different goals (IG vs. Linkedin vs Facebook…)
- What are content pillars and how to define yours
- The 3 E’s: Entertain, Educate, Engage
Activity: Start a mini content calendar for one platform.
Homework: Draft 3 post ideas, 1 per content pillar.
Week 3: Storytelling That Sticks
Objective: Learn how to connect emotionally and visually.
- What makes a story go viral (and what doesn’t)
- Writing captions that get people to care
- Image vs. video what works best and when
Homework: Create 1 post (graphic or video) and draft a caption.
Week 4: Analytics & Growth Without Burnout
Objective: Understand what’s working, what’s not, and how to grow smart.
- Interpreting platform insights (reach, engagement, saves, etc.)
- What growth actually looks like (spoiler: it’s not always followers)
- Repurposing and recycling content
Homework: Identify 1 metric you’ll track weekly and 1 post to repurpose.
Week 5 (Optional): Tools & Time-Saving Tips
Objective: Streamline your workflow so social doesn’t run your life.
- Scheduling tools (Meta Business Suite, Later, Buffer)
- Canva, CapCut, and other quick-win creation tools
- Templates for captions, content planning, and engagement
Bonus Task: Try scheduling a post using one of the tools.
Week 6 (Optional): Community, Crisis Management
Objective: Tackle the good, the bad, and the trolls.
- Engaging with followers meaningfully
- Managing negativity and misinformation
- Finding your voice and staying consistent
Homework: Draft 2 responses, one for a kind comment and one for a critical one.
