Founder and CEO
Alex Astrella
Founder and CEO
Alex is a visual artist based in Orange County, California. Diagnosed with Autism Spectrum Disorder at the age of 2, Alex was told that he’d never be able to hold a job as an adult. Now thriving in the adult world, Alex has won numerous awards and has garnered nationwide praise for his documentary films. In addition to film, Alex also works with special needs children daily through his role as a behavior analyst.
Finding film has helped Alex realize his purpose in life. Whereas he struggled in other areas of life due to his disability, film always remained a constant source of joy and inspiration. His affinity for serving the autism community, which helped him achieve success, led to the creation of Blu Star Productions LLC. With Blu Star Productions, Alex hopes to usher in a new age of original content through empowering those gifted with a disability.
Production Staff
Alyssa Broaddus
Chief Operating Officer
Meet our COO, Alyssa! From overcoming extraordinary circumstances to a Master’s in Special Education, Alyssa built her path with purpose, a desire to build community, and champion neurodiverse voices.
Read her full story in Nashville Voyager.
Adam Brainin
Chief Marketing Officer
Adam is a champion of neurodivergent inclusion in entertainment and is deeply passionate about film being a catalyst for change. He is dedicated to BluStar’s mission of fostering stories and talent in order to elevate the voices of individuals on the autism spectrum, and to defy stigma through creativity.
Adam has years of experience being at the helm of multi-million dollar long and short form media ventures. He recently oversaw the successful launch of the first ever Women’s Sports Network, in partnership with leagues such as the LPGA and NWSL, and brands such as Buick and Michelin Ultra. Adam has worked with some of the largest studios (NBCUniversal, Warner Bros, MGM), publishers (Amazon Prime, Roku, Tubi), agencies (Publicis, OMD), and advertisers (Walmart, PepsiCo, Kaiser Permanente). His projects have brought him numerous accolades, and have been screened at festivals around the world.
In his free time, Adam loves composing music and spending time outdoors. He lives in Los Angeles.
